Illamasqua Toxic Nature Launch in Brisbane

On Thursday night I attended the Illamasqua SS11 Toxic Nature Launch at the Myer Centre, Brisbane City. This event was planned to introduce Brisbane consumers to the new range Illamasqua has launched and to see the "transformations" from becoming ordinary to extraordinary!

Illamasqua describes their new line as:
"Unpredictable. Uncharted. Unnatural. Distorted by mankind. The natural world is fighting back"
In essence, nature is exploding a rainbow of toxic hues- fighting back after years of abuse from society. Out of the acid ashes grows the Toxic Angels flaunting their hybrid shades.

So how was the launch?
Well, it was ok. When I arrived at Illamasqua, I wasn't greeted by the MUA's or introduced to the new line of products. I had to wander around trying to find what was where and even then the whole collection wasn't on display. The only way I really "broke the ice" was because I knew one of the girls getting their transformation done and launched into conversation- that's when interaction with the MUA's started to happen.

I was a little upset when I wasn't asked if I wanted to try any of the products- they seemed more intent on creating a "look" for a group of musicians who waltzed in declaring they needed their faces done for a gig then waltzed out- I mean, I was actually there for the launch. I took the time out of my night to come in and see the collection, and the MUA's were more interested in transforming random people off the street than their own clients! Yeah, it was really weird. And disappointing. I was not asked once if I wanted to see what the products looked like on me. Not once.

Anyway, on a positive note, the counter was beautifully decorated with Toxic foliage, the models were amazing and the treats laid sporadically around the displays were delicious. As always, the products are second to none. Here are some pics from the night:

Toxic Nature Collection (London Launch)

Cream Pigment Swatches (my skin is darkened with tan)

Left to right- Dab (lilac), Mould (grape), Bedaub (mint),  Hollow (toffee)

Lipstick Swatches

Left to right- Flare (orange) and Atomic (fuchsia violet)

The sheer lipglosses in Torture (coral peach) and Divine (fuchsia pink) were MIA so I couldn't swatch :(

MUA Tiara 



MUA Chad

MUA Deanna               

Toxic Angel

MUA Tiara Transforming a client

Toxic Transformation

Partial Toxic Nature Collection

Toxic Nature Cream Pigment Collection

So, would I buy anything from the collection? YOU BETCHA I WOULD! I ADORE IT! I'd get everything! I love it!

Keep it haute,

Anni xoxo